Return on investment: The ICWA is a highly cost effective marketing tool, committed to giving winners value and raising your profile.

Stand out and boost your visibility: Our research shows that consumers say a medal makes a wine stand out from the crowd.

Studio bottle photography (as shown): Each winning can receives a studio photograph displaying its medal, for your unlimited marketing use.

Appear in our website gallery: All medals will be listed online here, with clickable bottle photograph linked straight through to your website.

Appear in our comms: Winners benefit from our PR and social media efforts, which have included national press pickup, live interviews, and social takeovers.

Cost-effective collateral: Sensibly priced medal stickers for bottles, and free digital materials like logos and certificates, are available for the use of medal winners.

Boost sales: Research indicates that 70% of consumers are willing to spend more on an award winning wine product or producer.

Connect with a broad panel: With a single competition entry, your canned wine reaches a range of experts and influencers.

Activate your brand: This is an opportunity for established producers to get your wine seen, reconnect with the market, or for new wines to launch with a medal.

Benchmarking opportunity: This is chance for you to benchmark your canned wine amongst its peers – an invaluable exercise - in a competition solely for canned wines.

Social media and PR: With frontline marcomms and brand building happening primarily on social media in 2024, a social media driven comp makes total sense.

Feedback from our judges: We’ll supply all entrants with notes from judges. Made up of winemaker, presenter, buyer, communicator and consumer, these are invaluable pieces of feedback.